As a UX Designer at RTS Labs I was tasked with designing the 2017 Home Care Delivered website. The goal of the project was to make home delivered medical supplies engaging and accessible to our three main user groups; healthcare professionals, caregivers, and individuals. As a result of our team’s work the business was able to exceed their expected revenue goals and are now able to run a modern marketing operation.
After conducting a UX workshop and several meetings with our client we were able to truly understand the problems we needed to solve. Our process included design thinking exercises, rough wireframes, information architecture, clickable prototypes, desktop mockups, advanced animations, and client acceptance testing.
When starting the project I had a shallow understanding of medicare, medicaid, and the needs of users over the age of 55. After learning about how they purchase medical supplies I was eager to help with making the website accessible and inviting.
I am particularly proud of the incontinence wizards. Behind the scenes this wizard was designed using 140 Sketch and inVision screens. I carefully tied together interactive paths to demo with our internal team. I got to play a unique roll of merging data, business, and design.
The Digital Process
Building digital products feels a bit like building a puzzle, but without the lid. Except you're not just making something beautiful, you're building something that works to make the end users life easier. The process involves a deep understanding of both business goals and end users.
User Experience Design > Tools & Methods
Wireframes and sketches are all great tools to provide structure to your project, but they are not fool proof design methods. They serve to help visually represent the content and gain deeper insight of the problem you're solving.
Low Fidelity Wireframes
Fast Forward - User Interface & Agile Testable Prototype
During testing I discovered that users plan their trip in a different sequence than I expected. I assumed that location would be the main driving factor, but I learned that time to destination was more important. The new version will lead users through a different flow. The flow will be "1.time 2.money 3.types of location". I also discovered that a colored status bar would better inform and delight the user. The simple step counter was not enough of a visual signifier.
The Website Experience
Family Vision Care of Richmond is a classic, anchored to this city and to the promise that your vision is our vision. They supply the amenities and convenience of a large chain, but the attention and care of your neighborhood store. My task was to update their digital presence.
The Task List
The final product took longer than expected. There was a lot of back of forth between the client and the copywriter. Since this was a freelance project it took time to educate the client on the design process and explain the amount of work that would go into each additional element. As a result of the project I now have a deeper understanding of coaching clients through the UX process.
Your Vision is Our Vision
Hearing the stories of families who have been patients for many years added a very personal narrative to the overall project. Parents want what's best for their children, kids want to see clearly and adults want to protect their eyes for the long run.
Tablet & Mobile Optimized
Featured above is Stanley, Park Ranger Judi, and myself Chris. Have you been to your local national park? Did you know that year round membership is less than $50, a campsite is $15-$25, and sunrise/sunset hours are posted at your ranger's station?
That's what I'm talking about. We weren't planning on exploring Skyline Drive and camping at Matthew's Arm. The plan was to visit Burke Lake. LOL. We upgraded. We're glad we drove the extra hour, made our food in the dark, and woke up at 5:30 catch the sunrise show.
Annie & Jonathan
Annie & Jonathan are sweet, caring, and gentle. Their wedding day was a romantic unfolding of Jonathan's persistent love for Annie. Maid of Honor Bekah and Best Man Vito make note of this love in the speeches. Friends danced and guest celebrated the wedding of these two. Check out their video and let me know your favorite part.
Date: June 18th, 2016
Venue:Saude Creek Winery
More Details At Virginia Wedding Highlights
Deirdre & Matthew
Deirdre & Matthew are a blast to be around. They are filled with energy, determination, and excellent taste. Their wedding day was beautiful and elegant. I loved getting to hear the toasts from friends and family. These two have impacted many lives and have great stories to tell from their adventures. Many more adventures to come. Enjoy their wedding highlight.
Date: June 11th, 2016
Venue: Williamsburg Winery
More Details At Virginia Wedding Highlights