The Website Experience
Family Vision Care of Richmond is a classic, anchored to this city and to the promise that your vision is our vision. They supply the amenities and convenience of a large chain, but the attention and care of your neighborhood store. My task was to update their digital presence.
The Task List
The final product took longer than expected. There was a lot of back of forth between the client and the copywriter. Since this was a freelance project it took time to educate the client on the design process and explain the amount of work that would go into each additional element. As a result of the project I now have a deeper understanding of coaching clients through the UX process.
Your Vision is Our Vision
Hearing the stories of families who have been patients for many years added a very personal narrative to the overall project. Parents want what's best for their children, kids want to see clearly and adults want to protect their eyes for the long run.
Tablet & Mobile Optimized