Empathize with personal, social, and business needs
Understand their journey
Brainstorm “how might we” solve their needs
Each persona represents a main audience we’d like to serve. They’re made by combining workshop and market research, and are great for constantly aligning the team.
3. Information Architecture
It’s like a library of how your website should work. It helps your team organize content so that your users can find what they are looking for quickly.
4. Lo Fi Wireframes
It’s great for showing big ideas in simple form. Each wireframe is filled with information to show the client how it might work.
5. Clickable Prototype
Sometimes the best ideas come as iterations. Creating a prototype allows us to test the design and see if there are new places where we can improve.
6. Develop. Test. Deliver.
Responsive development done by RTS Labs. Focusing not just on does it look good on mobile, but actually focusing on the people that start their journey from their phone. The team built a custom Wordpress site.